“The whole organization has gained so much more than website and identity—it’s really shifted the way we think about our work. For the better.”

John Mulrow

Plant Chicago Interim Director

Hear from a Recent Grantee about the Process
Ryan Wilson, President, Board of Directors
Jonathan Pereira, Executive Director

  • What surprised you about the branding and design process?

    [RW]: While I knew Firebelly to be thoughtful and rigorous, I was surprised by the speed and sharpness, the overall professionalism, of the process.

    [JP]: The process was way more involved than anticipated, but it gave me a better perspective on the amount of work that goes into design. For a newbie to the design process, the hard and quick deadlines were a challenge. I feel really prepared now if I ever need to go through it again. Firebelly did a great job of pushing me along through it. I have nothing but love and respect for the team and results that we got.

  • What advice do you have for the next Grant for Good recipient?

    [RW]: Do your homework about your organization. Know who you are and what you do, even if you don't have the perfect way to say or show it.

    [JP]: Start early and work on getting some deliverables midway through the year. The more that can get accomplished before December, the better. If website redesign is a part of it, aim for October.

  • Anything else you’d like to share about your experience?

    [JP]: Firebelly was a great partner, especially for somebody that was thrown in partway through. All in all, everyone was super nice and whomever gets the next grant round is incredibly fortunate. It's tough, but with Firebelly at the helm, it’s an extremely rewarding process.

Over the course of the Grant Year, Plant Chicago recieved design services for:

  • Logo + Wordmark
  • Iconography System
  • Type System
  • Color Palette
  • Business Card, Letterhead, and Stationery
  • Promotional Posters
  • Brand Website
  • Photography

“Grant for Good set the stage for our organization to move into its next growth phase. We wouldn’t be where we are today without them.”

Jess Kane

Chicago Women’s Health Center Director

Hear from the 2011 Grantee about the Process
Jess Kane, Director

  • How did your team work with Firebelly to complete the Grant for Good?

    We had a core team of staff involved in steering the project. Part of their task was to engage the entire organization to give feedback and input on certain decisions.

  • What did you hope to get out of the project?

    I expected to get a complete organizational makeover, and we did! We got an “outside” that actually looked like and better represented our insides, and who we are as an organization today.

  • What advice do you have for the next Grant for Good recipient?

    You know how your organization works, who you will need to involve, and to what degree. Figure that part out beforehand and have a procedure and plan in place so that you’re not figuring that out at the same time.

Over the course of the Grant Year, CWHC received design services for:

  • Logo + Wordmark
  • Custom Typeface
  • Color Palette
  • Business Card and Letterhead
  • Appointment Card
  • Donation Envelope
  • Fundraiser Invitations
  • Brand Website